
BMW held up. In 2024, the group's sales of 100% electric cars increased by 13.5%, or 426,594 units. A great feat in a complicated market.
The share of electric cars reaches 17.4% at BMW
Here are the figures in detail: BMW registered 368,523 units (+11.6%), Mini also progressed with 56,181 electric cars sold (+24.3%) and finally Rolls-Royce delivered 1,890 units of the Spectre (+479.6%). Over the whole year, 100% electric cars now represent 17.4% of total sales.
If we include plug-in hybrid models, this share increases to 24.2% of the mix. This makes 593,215 units registered in 2024 (+4.8%). All engines combined, the German group delivered 2,450,804 vehicles (-4%). Sales increased slightly in Europe and the United States, but they declined in China.
BMW's score on electric cars is particularly encouraging. Others such as Mercedes, Volkswagen, Porsche or even Tesla have not been lucky enough to see their sales increase. Deliveries of the Porsche Taycan, for example, collapsed by 49%.
In terms of volume, the BMW group is now doing better than Volkswagen (brand alone). The Wolfsburg firm delivered “only” 383,100 electric cars in 2024. The arrival of the Neue Klasse range in 2025 could even help strengthen BMW’s position among the European leaders in the electric field.
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