SHOW
SHOW
SHOW
TRUE
TRUE
Sunday, November 24

Pages

Latest:

Alfa Romeo catastrophically changes the name of its electric SUV

 Alfa Romeo catastrophically changes the name of its electric SUV

A few days ago, Alfa Romeo unveiled its first electric SUV, the Milano. But under pressure, the brand had to change this name!

The arrival of Alfa Romeo on the electric market will be remembered for a long time. Because the manufacturer's first mass-produced model with this type of engine has had a pretty incredible start to its career. Five days after its presentation, the vehicle changed its name! On April 10, we discovered the Milano. But now, this little SUV is called Junior!

The brand gave in to pressure from political figures in Italy, who were scandalized when they discovered that the Milano was made in Poland. However, there is a law in Italy which fights against the use of Italian names by products not made in Italy. Obviously, the main concern is to see an Alfa assembled in Eastern Europe, while certain Stellantis factories are idling in Italy, notably that of Mirafiori where the 500th comes out. 

 

Faced with this controversy, Alfa therefore made a radical choice. In a press release, he announced the abandonment of Milano in favor of Junior. The brand emphasizes, however, that “the name Milano complies with all legal requirements”. But Jean-Philippe Imparato, boss of the brand, declares: “We have decided to change our name, even if we know we are not obliged to do so, because we want to preserve the positive emotion that our products have always aroused and avoid any type of controversy”.

In short, quickly evacuate a controversy in Italy, an obviously very important market for Alfa, which could have dragged on and parasitized the commercial debut of the vehicle. Milano was chosen to pay homage to the cradle of the brand, on the occasion of its entry into a new era in 2024 with electric.

For Jean-Philippe Imparato, “the choice of the name Junior is completely natural, because it is strongly linked to the history of the brand. He’s been one of our and the public’s favorites since the beginning.” Junior comes from an Alfa coupe born in 1966.

No comments

Archive

Jaguar Car Stock: What You Need to Know About the Canceled E...

Karma Invictus: Luxury Electric Sedan with High-Performance ...

Classic 90s Starlet Car: Affordable Hatchback Review

John Cena’s Stunning Lamborghini Diablo Replica

Tesla Cybertruck Delays and Range Limitations

2025 Mitsubishi Outlander PHEV: Power, Range & Early Discoun...

New MG EHS plug-in hybrid

Mercedes Electric Truck: Simon Loos Expands with 75 New Vehi...

Skoda Octavia Retrofit Showdown: Vote Now for the Best Trans...

Small SUV Comparison: The Best Small SUVs of 2024