While Tesla has been struggling in Europe since the beginning of the year, things seem to be going better in China. In the Middle Kingdom, the new Tesla Model Y has reportedly already recorded 200,000 pre-orders.
Is Tesla's bad patch linked to Elon Musk's escapades or to the wait for the new Tesla Model Y? Many observers have been asking themselves this question for several weeks. The good start of the electric SUV in China is rather reassuring. With 200,000 pre-orders recorded, the Austin firm can remain hopeful.
Officially launched on January 10, 2025, the new Model Y had received 50,000 pre-orders the same day. Chinese consumers are therefore giving the latest addition to the Tesla family a good reception. However, these pre-orders must be concluded.
But the beginnings are good, since according to local media, Tesla recorded "a hundred new orders daily" in China before the start of deliveries and therefore before seeing the vehicle in dealerships.
The first deliveries have already started. Currently, waiting times vary between 2 and 4 weeks for the rear-wheel drive version and between 6 and 10 weeks for the Model Y with all-wheel drive. Tesla has also deployed FSD (Full Self-Driving) in China. A paid option at 64,000 yuan (around 8,000 euros) that is not appealing.
At the same time, Tesla is preparing to market its Cybertruck in the country. While the pick-up remains a niche market in the Middle Kingdom, the bold and futuristic design of the vehicle "could help strengthen the brand's appeal to young consumers," according to Chinese executives at the Texan firm.
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